About

John Howell, President, Greenland Marketing Consultants Inc 

John Howell is the President of Greenland Marketing Consultants Inc., which advises on media strategy, communications, project management, branding, marketing, and content creation for websites, campaigns, new product lines, web and cable programming, publications, and multi-platform media initiatives.  Howell currently serves as Principal of Greenland Communications, a division of Greenland Marketing Consultants Inc.  

Most recently, Howell was co-founder, Editorial Director, and Chief of Thought Leadership for 3BL Media LLC  (2009-2019) for which he oversaw all original editorial content and created the Brands Taking Stands initiative.  

Greenland clients have included Paul McCartney/Linda McCartney Food, The Body Shop, Calvin Klein, Polo/Ralph Lauren, the Hearst Corporation, H. J. Heinz, Daryl Hannah/LoveLife, the Trans-High Corporation, The Media Group/Dish T Network, CSRwire, Dave Matthews Band, the Collective Heritage Institute (Bioneers Conference), the Collage Foundation, and Michael Fields Agricultural Institute. 

Howell has been Features Editor at Elle, a contributing editor at Elle Décor, a staff reviewer for Artforum, and Editor-in-Chief and Creative Director of High Times. He has worked for Hearst’s New Magazines Division, where he directed and produced Lauren Magazine in collaboration with Polo/Ralph Lauren.  

As a writer, Howell’s articles, interviews, and reviews have appeared in The New York Times Magazine, The Los Angeles Times, Vogue, and Interview, among other publications. He is the author of two book-length biographies, of Laurie Anderson and David Byrne, and was the editor of Avant-Garde Art in Europe and America 1950-1990 (Rizzoli).  

As a radio/TV journalist and producer, Howell has worked as on-air radio news and programming announcer; produced shows for broadcast radio, including the CBC (Canada); created programming for cable TV (Dish TV); written and produced informational videos (Lincoln Center, New York City); directed Web video production teams, and developed business plans for digital download initiatives (Trans-High Corporation). He has written, edited, and produced multiple video programs, series, and segments for Thomson Reuters Insider and 3BL Media. 

Howell also consults on communications, web content, social media, gift shop and online store sales, and exhibit design for the Delta Blues Museum in Clarksdale, MS. He was researcher-writer-editor for a revised DBM website that won a first-place “Gold Award” from the Southeastern Museums Conference in 2009. He has been the Museum’s retail consultant since 2008, and has produced its quarterly newsletter.